Presentation of Images P5

Fitness for Purpose

Presented below are my final images for the magazine media product. As previously explained, many glamour, style or celebrity magazines aim to reveal and present people's image, beauty, success and style. Although aiming for simplicity in my images, during the editing process I have managed to created consistency that has brought the images to life, turning them from a regular photograph to a true media product for a magazine, or advertising for the company. The images present the model's true beauty and compliment the beauty in her facial features. As well as including the brand's logo and trademark on the images, I also included the model's signature or name on all products, this was for consistency, as well as to fit in the the purpose of advertising for not only the brand, but the model also. 

I am most proud of this image. It presents the model's assets (hair) and gives a great contrast in which creates a more captivating and striking image. I simply added the 'ELLE' logo to this image for simplicity, as the image itself is very technical, and therefore I wished to leave the striking image to advertise the media product. This image was inspired by one pictured in my planning stage, a crisp image that reveals the model's facial features. 

This image reflects the fun, successful life of the model that has been highlighted on the magazine cover. I believe it is still relevant to the original theme, however it is simply revealing the fun, exciting life of the model, whom has been extremely successful in business. Showing her glamour, and beauty along with the happiness and fun in her life. 

This image is to be presented as a double page spread. It was taken to present the joy and happiness involved in the success of the model. As the media product will be a magazine cover as well as an article, this is fit for purpose, giving a larger image that can be presented and enlarged over two pages. I believe this is a distinctive image that could be used to draw in readers. I believe the placement of hair in this image enhances the conspicuousness, capturing the readers attention, especially with the contrast of the background, the model's skin and the unique and recognised logo of ELLE. 

I have 'The Stare' image as a magazine front cover. This I believe engages the reader, causing them to feel the model is directly looking at them, which is likely to captivate and entice more readers. I aimed to achieve a crisp, 'wide eyed' image with a contrast to the background, and therefore I altered lighting for various images to create a darker background against the pale skin of the model. This image presents the model's natural beauty in the rawest of presentations, a bright light and clear image resulted in a well framed, sharp image. I asked the model to slightly tilt her head to her left, meaning the symmetry was slightly altered, resulting again in an enticing image that draws readers to look at the image. If I had the model completely centre, the image would have been completely symmetrical and possibly less enticing. I also ensured the model has very wide eyes, to capture the attention of readers and create a more dramatic image. 

This image I felt could be used for a billboard or presented as a large piece of advertising. I wanted an image that would connect with readers and the audience, rather than simply be focused on the model, this is why I instructed the model to look into the lens for many pictures, to create a connection with the person viewing it. Asymmetry is created by the model's hair, creating an interesting image that strikes the reader of the magazine/billboard.

The image above was taken to create a more striking image, with the use of a lens flare created by a lamp, just below the camera, close to the model. Although a focus may be drawn to the bright lens flare, the prominent, large eyes of the model, which draw the viewer deeper into the image. The use of shadow also creates a more dramatic image, causing a contrast of not only the background and pale skin, but also the opposite sides of the model's face.

The image above contributed to the creation of a diverse range of photographs for the overall media product. Additionally to the props such a the model's necklace, I opted for a more 'out there', interesting prop, and therefore I chose the crown. This instantly reflects her success and superiority, along with the simplicity of the image to present the models beauty, highlighting her hair and facial features from the use of key lighting. Rather than placing a large ELLE logo over the top third of the image, I decided to reduce the size creating a more inner magazine, or advertisement for the business instead of a main magazine cover. 

The image above was one in which I hoped would be my main front cover or headline product. From the moment I planned, and took this image I desired it to show her true beauty, but also reflect her success. I believe I have achieved this, as not only is the lighting well balanced, creating just a slight chiaroscuro effect without blocking out or unbalancing the photograph. The model looks powerful, and the jewellery could demonstrate her success or riches.

 

I produced two versions of this final image. Usually a large business such as ELLE would remove only some of their logo, and very rarely the beginning of the first E. Due to the fact the model was positioned towards the left hand side, it was near impossible to create a professional looking ELLE logo for a magazine cover, therefore I created a reversed image which would then show two different perspectives of the magazine cover, which may not actually be used due to the struggle of positioning the ELLE logo, below shows the second, horizontally flipped version. 

The image above clearly conveys the the meaning and aim of the overall media product I wished to create. The contrasting colours created by editing of the curves, contrast, tones and skin retouching has enabled me to develop a conspicuous image, that clearly presents the beauty of the model, drawing readers and audiences to her eyes, that so greatly contrast with her skin, hair and the background. The use of single lighting has resulted in the creation of a shadow, in which dramatises the overall image, creating depth and further contrast throughout the image. 

I wanted an image for a double page spread in 'ELLE' magazine, and resulted with the image above. Again the simplicity works with the great contrast of black and white I have used, specifically why I dressed the model in black attire, to great such a contrast, which coincides with the brand's image and logo. I desired to great a striking image that would look professional and captivated on a double page spread. 

For the image above, I desired again to create just the slightest form of a chiaroscuro effect. The overall contrast between black and white again contributed to creating a sticking image, which differentiated the image from the model's signature against her black attire. There is a slight shadow in the background that has created an even more interesting background that simply just white. It has given a slight orb behind the model, causing the image to become more interesting.  

Along with the 'front cover' image, I felt it may be appropriate for another image to compliment or advertise the magazine, therefore I wished to create a landscape image of the model, but have the ability to include information that would be included in the magazine, and this final image is shown above. Again I opted to create the very slight chiaroscuro effect for consistency as well and contrast between black and white, which would make the image more appealing, but I also wished to really present the model's beauty close up, which is why I shot a closer image, offset to the right, to leave room for the writing and advertising.  

The photograph above was designed and shot to present the model's class, superiority and success. I aimed for her to look more dominant rather than completely beautiful for this image, and therefore used a wider lens, and showed more of her body for the landscape image. This again would work very well on a double page spread. The contrast between black and white also is presented well in this image, and the slight shadow on her nose brings out her facial features for the audience to see.

Examples of the Media Product

Billboard

(Original) Magazine Cover

Magazine Double Page Spread